Once Upon A Hero brand assets
Every logo variant, lockup and application asset, plus the colours and usage rules that keep the hero looking like the hero. Grab a single file, or take the whole kit.
Navy
#111E3D
oklch(0.24 0.06 264)
Coral
#F05A3C
oklch(0.66 0.19 32)
Gold
#F5B83C
oklch(0.81 0.15 79)
Cream
#FDFAF0
oklch(0.98 0.01 90)
Typefaces: Playfair Display Italic for the wordmark, Fraunces for display and headings, Inter for body, UI and captions.
Icons
The hero mark. Use the squircle badge for app icons and avatars; the transparent silhouettes for single-colour print and stamps.
Lockups
Mark plus wordmark. Horizontal for headers, email signatures and partner listings; stacked where width is tight.
Applications
Ready-made assets for social profiles, link previews, invoices and letterheads.
Guide
Palette values, clear space, minimum sizes and what never to do with the mark.
Quick rules
- Clear space on all sides equals 25% of the mark's height.
- Minimum digital size 24 px; minimum print size 8 mm.
- Preferred backgrounds: navy or cream — never busy photography.
- Never recolour the cape or add a chest emblem.
- Never stretch, rotate or skew the mark.
- Never set the wordmark in a font other than Playfair Display Italic.