ONCE UPON A HERO — BRAND KIT
onceuponahero.com

PALETTE
Navy    #111E3D   oklch(0.24 0.06 264)
Coral   #F05A3C   oklch(0.66 0.19 32)
Gold    #F5B83C   oklch(0.81 0.15 79)
Cream   #FDFAF0   oklch(0.98 0.01 90)

TYPEFACES
Fraunces — display & headings
Inter — body, UI and captions

USAGE
Clear space on all sides equals 25% of the mark's height.
Minimum digital size: 24 px. Minimum print size: 8 mm.
Preferred backgrounds: Navy, Cream. Avoid busy photography.

DO NOT
- Stretch, rotate or skew the mark.
- Recolour the cape or add a chest emblem.
- Place the cream mark on a light background.
- Add drop shadows, outlines or gradients of your own.
- Typeset the name in any font other than Fraunces.

See brand-guide.pdf for the full guide.
Questions: hello@onceuponahero.com
